Certain consultants in the city of Memphis are striving to make this city desirable for the college educated 24-35 yr olds. Thriving cultural activities is the major driving factor when these individuals are deciding what city to settle in. Doesn't wine & food qualify as culture? Look at the amount of independently owned restaurants here. That says volumes about how important, dare I say sacred?, food is to our city. Wine is quickly becoming that way too. Look at the statistics. The U.S. is poised to overtake Italy in total yearly wine consumption. Italy! And this small southern city is drinking its fair share! It's not only the upper crust either. Everyone is drinking wine, and getting more curious about it. Wine drinkers are getting younger and younger. 21 & 22 yr olds are buying Sicilian nero d'avolas, Spanish tempranillos & Oregon pinot noirs. Its very exciting! But the previously mentioned consultants aren't factoring in the thirst for wine or the need for wine professionalism when looking at what draws people to Memphis. I hear rumblings of a Memphis Food & Wine Experience. The forward thinkers need to get behind that immediately. That event could bring big money, huge exposure & a better image for Memphis.