The point of a wine club & beer club is to showcase new, unique, interesting top quality products that any given member might not select for themselves. The point is not to shovel out the same boring bullshit that you can get just about anywhere. Yes, not everyone in said club is going to like every selection. That's not what we are trying to accomplish. We are trying to expand the palates & minds of those members. Recently, some of the beers that we put in the club at Joe's Wines & Liquors caused some very strong reactions. Some people absolutely HATED the Belgian Geuze Lambics (sour style, spontaneous fermented beers). One member actually poured them down the drain. Another member called me up at the store just to tell me that he was going to quit the club until he tried them. He enjoyed them so much that he decided to stay in the club.
These strong reactions happen often enough but they don't ever cause me to lose track of the focus of each club. I will continue to put wines in their hands that cause reactions. Kelly will continue to put beers in their hands that cause reactions. Yes I select wines because I think the majority of the membership will enjoy & appreciate it. But I don't really give a damn if some of them hate that bottle. What really makes me happy is when a wine makes them think. Of course, when one of my club members comes in & waxes poetic about how much they loved a particular bottle....yeah that feels good too.
Protea Wines of South Africa - Protea Wines employs a curious brand strategy. The fronts of the bottles say nothing about the wine, and a small, removable label on the back just lists t...
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