Wednesday, August 10, 2011

Why We Choose What We Choose

The point of a wine club & beer club is to showcase new, unique, interesting top quality products that any given member might not select for themselves. The point is not to shovel out the same boring bullshit that you can get just about anywhere. Yes, not everyone in said club is going to like every selection. That's not what we are trying to accomplish. We are trying to expand the palates & minds of those members. Recently, some of the beers that we put in the club at Joe's Wines & Liquors caused some very strong reactions. Some people absolutely HATED the Belgian Geuze Lambics (sour style, spontaneous fermented beers). One member actually poured them down the drain. Another member called me up at the store just to tell me that he was going to quit the club until he tried them. He enjoyed them so much that he decided to stay in the club.

These strong reactions happen often enough but they don't ever cause me to lose track of the focus of each club. I will continue to put wines in their hands that cause reactions. Kelly will continue to put beers in their hands that cause reactions. Yes I select wines because I think the majority of the membership will enjoy & appreciate it. But I don't really give a damn if some of them hate that bottle. What really makes me happy is when a wine makes them think. Of course, when one of my club members comes in & waxes poetic about how much they loved a particular bottle....yeah that feels good too.

4 comments:

Samantha Dugan said...

"That's not good" always a phrase that makes me cringe. "It is good, you just don't like it....which is fine" always my response.

Michael Hughes said...

You hit the nail on the head

Tiffany said...

Geez...I mean I don't like IPA, but I try them every time they are in the club. I used to hate tomoatoes too. But I kept trying them and found that I love hierlooms. People are just not adventurous. you keep doing what you are doing!

Michael Hughes said...

Tiff-I used to dislike tomatoes as well. I think I was just eating the nasty factory made tomatoes.